Inhealth Nature’s Insider Perspective in Vitafoods Europe 2025
May 26, 2025
On May 21st, at the bustling Barcelona International Expo (May 20-22), a visitor paused at our booth, eyes fixed on our plant-based Phosphatidylserine 20% Powder. "How do your products work better in the human body?" they asked. For the next 20 minutes, our team delved into the details: advanced microencapsulation and liposomal technologies ensure the excellent bioavailability, sophisticated extraction technology guarantees the high purity, comprehensive and proper ingredient compounding formulations (such as compounding with DHA, ginkgo biloba extract, and curcumin) maximize the synergistic effect, and precise dosages are given according to people of different age groups to ensure its impact in the human body. From the perspective of this question, we can conclude that consumers' demands for ingredient efficacy and personalized formulations are increasing.
By participating in this exhibition, we found the latest industry trends as follows:
1. Beauty supplements have grown significantly: European hair, skin, and nail supplements have grown rapidly, growing at a compound annual growth rate of 24% in the past five years, and are one of the fastest-growing supplement subcategories in Europe. The increasing demand of consumers for "inside and out" beauty has driven the development of this supplement.
2. Ingredients focus on collagen: Collagen hydrolysate dominates hair, skin, and nail supplements, and collagen is also valued for its various health benefits in joint, bone, and heart health. One-third of consumers worldwide seek collagen in functional foods and beverages to improve their appearance.
3. Chronic pain management is in the spotlight: With the accelerated pace of modern life, chronic pain problems are becoming increasingly prominent. The innovative raw materials for dietary supplements at the exhibition combine palmitoylethanolamine (PEA) with advanced phytosome technology to relieve chronic pain, which has attracted market attention.
4. Products related to intestinal health and detoxification are favored: Glucoraphanin in kale seed extract is metabolized into sulforaphane under the action of intestinal microbiota, which can support the body's detoxification process and protect organs such as the liver, reflecting the market's attention to intestinal health and body detoxification functions.
5. Plant-based and clean-label products are popular: Consumers' demand for natural, healthy, and additive-free products has increased, and plant-based raw materials and clean-label products have become market hotspots, which meet consumers' pursuit of safety, health, and environmental protection.
6. The demand for personalized formulation is rising: Consumers are no longer satisfied with general nutritional supplement solutions, but hope to obtain personalized nutritional advice and products based on their own health status, genes, lifestyle, and other factors, which has promoted the development of personalized nutrition and precision health solutions.
Vitafoods 2024 may be over, but the conversations we started are just beginning. From sustainable botanicals to breakthrough bioavailability, the industry's next chapter is being written -and we're eager to collaborate with those ready to challenge the status quo. Got a formulation idea that needs a partner? Let's talk. Reach us at info@inhealthnature.com to talk about your product and market demand.
